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Sucking Marks $10
Marlene Haring’s Sucking
Marks $10 makes a charming offer
for a very reasonable price. The equipment is very simple: a
handwritten sign, a chair, alcohol swabs, contract and cash box.
Each piece is unique, an unmistakeable sign of affection, with
immediate physical effect. Yours for only ten dollars: wear it
with pride. When was the last time you got a ‘hickey’ or
a ‘love bite’? Like
many of Haring’s works, Sucking
Marks $10 engages
directly not only her ‘audience’ but the rules society
determines for the relationship between the artist and the collector,
the producer and the consumer, the body and the commodity. The
works resonate with the commonplaces and buzz-words of the contemporary
economic environment where services are the new industries, ‘love
marks’ are the new trademarks, ‘share your secret’ is
an advertising campaign for deodorant , intimate contact is why
you need a new cell phone, and where the porn industry in the
US is worth more than the rest of culture put together, including
Hollywood. Haring’s works and strategies scratch at the
opaque surface of exchange.
Secret
Service (Kunsthalle Wien, Vienna and other venues,
2006) is based around a legally binding non-disclosure agreement
in which Haring or her Secret Service Agent offer the Client
the space for a 15-minute conversation which cannot be repeated.
In Lickingglass (Galerie Jocelyn Wolff, Paris, 2006) Haring
licked (yes, with her tongue) the gallery windows from the outside
while the gallery owner hosted a reception inside. For Call
Boys (carried out in partnership with Catrin Bolt when the two worked
together as Halt+Boring, Galerie 5020, Salzburg, 2003) Bolt and
Haring spent their exhibition budget on hiring male prostitutes
and showed an installation in the gallery of videos of the two
young women getting their money’s worth. Sucking
Marks $10 is also supported by contracts which are part of
the work and describe the relationship between Haring, ‘hereinafter
referred to as the Sucker’ and the art dealers ‘trading
as MarcDePuechredon, hereinafter the Sucking Hosts’. The
contract explains that ‘The Client referred to in this
document is the client of the Sucker’ and determines the ‘terms
of trade’.
Aias Vargas, Miami, 2006
Sucking
Marks $10
contract
between the Sucker and the Sucking Hosts
contract
between the Sucker and her Client
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